{"id":981,"date":"2021-08-09T16:02:45","date_gmt":"2021-08-09T14:02:45","guid":{"rendered":"https:\/\/tourismus-grossregion.eu\/fr\/?page_id=981"},"modified":"2025-12-22T12:23:16","modified_gmt":"2025-12-22T11:23:16","slug":"projet","status":"publish","type":"page","link":"https:\/\/tourismus-grossregion.eu\/fr\/projet\/","title":{"rendered":"Menu: Projet"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tourismus-grossregion.eu\/fr\/projet\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Menu: Projet - Tourisme Grande R\u00e9gion\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tourismus-grossregion.eu\/fr\/projet\/\" \/>\n<meta property=\"og:site_name\" content=\"Tourisme Grande R\u00e9gion\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-22T11:23:16+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tourismus-grossregion.eu\/fr\/#website\",\"url\":\"https:\/\/tourismus-grossregion.eu\/fr\/\",\"name\":\"Tourisme Grande R\\u00e9gion\",\"description\":\"Tourisme Grande R\\u00e9gion\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/tourismus-grossregion.eu\/fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tourismus-grossregion.eu\/fr\/projet\/#webpage\",\"url\":\"https:\/\/tourismus-grossregion.eu\/fr\/projet\/\",\"name\":\"Menu: Projet - Tourisme Grande R\\u00e9gion\",\"isPartOf\":{\"@id\":\"https:\/\/tourismus-grossregion.eu\/fr\/#website\"},\"datePublished\":\"2021-08-09T14:02:45+00:00\",\"dateModified\":\"2025-12-22T11:23:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/tourismus-grossregion.eu\/fr\/projet\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tourismus-grossregion.eu\/fr\/projet\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tourismus-grossregion.eu\/fr\/projet\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Menu: Projet\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tourismus-grossregion.eu\/fr\/projet\/","og_locale":"fr_FR","og_type":"article","og_title":"Menu: Projet - Tourisme Grande R\u00e9gion","og_url":"https:\/\/tourismus-grossregion.eu\/fr\/projet\/","og_site_name":"Tourisme Grande R\u00e9gion","article_modified_time":"2025-12-22T11:23:16+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/tourismus-grossregion.eu\/fr\/#website","url":"https:\/\/tourismus-grossregion.eu\/fr\/","name":"Tourisme Grande R\u00e9gion","description":"Tourisme Grande R\u00e9gion","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tourismus-grossregion.eu\/fr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/tourismus-grossregion.eu\/fr\/projet\/#webpage","url":"https:\/\/tourismus-grossregion.eu\/fr\/projet\/","name":"Menu: Projet - Tourisme Grande R\u00e9gion","isPartOf":{"@id":"https:\/\/tourismus-grossregion.eu\/fr\/#website"},"datePublished":"2021-08-09T14:02:45+00:00","dateModified":"2025-12-22T11:23:16+00:00","breadcrumb":{"@id":"https:\/\/tourismus-grossregion.eu\/fr\/projet\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tourismus-grossregion.eu\/fr\/projet\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/tourismus-grossregion.eu\/fr\/projet\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Menu: Projet"}]}]}},"acf":{"pb_acf_widgets":[{"acf_fc_layout":"widget_hero_static","widget_hero_static_background":{"widget_hero_static_background_type":false,"widget_hero_static_image":{"ID":559,"id":559,"title":"CMR-0920_1","filename":"CMR-0920_1.jpeg","filesize":424386,"url":"https:\/\/tourismus-grossregion.eu\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/CMR-0920_1.jpeg","link":"https:\/\/tourismus-grossregion.eu\/fr\/saar-hunsruck-steig\/cmr-0920_1\/","alt":"Le soleil se couche dans un ciel clair au-dessus d'un magnifique paysage naturel. La rivi\u00e8re est calme et sombre en dessous et entour\u00e9e de for\u00eat de tous les c\u00f4t\u00e9s.","author":"2","description":"Le soleil se couche dans un ciel clair au-dessus d'un magnifique paysage naturel. La rivi\u00e8re est calme et sombre en dessous et entour\u00e9e de for\u00eat de tous les c\u00f4t\u00e9s.","caption":"","name":"cmr-0920_1","status":"inherit","uploaded_to":557,"date":"2021-07-26 14:00:58","modified":"2021-07-27 08:10:30","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/tourismus-grossregion.eu\/fr\/wp-includes\/images\/media\/default.png","width":1920,"height":1279,"sizes":{"thumbnail":"https:\/\/tourismus-grossregion.eu\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/CMR-0920_1-150x150.jpeg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/tourismus-grossregion.eu\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/CMR-0920_1-300x200.jpeg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/tourismus-grossregion.eu\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/CMR-0920_1-768x512.jpeg","medium_large-width":768,"medium_large-height":512,"large":"https:\/\/tourismus-grossregion.eu\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/CMR-0920_1-1024x682.jpeg","large-width":1024,"large-height":682,"1536x1536":"https:\/\/tourismus-grossregion.eu\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/CMR-0920_1-1536x1023.jpeg","1536x1536-width":1536,"1536x1536-height":1023,"2048x2048":"https:\/\/tourismus-grossregion.eu\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/CMR-0920_1.jpeg","2048x2048-width":1920,"2048x2048-height":1279,"download-thumbnail":"https:\/\/tourismus-grossregion.eu\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/CMR-0920_1-345x230.jpeg","download-thumbnail-width":345,"download-thumbnail-height":230,"paragraphimage":"https:\/\/tourismus-grossregion.eu\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/CMR-0920_1-468x312.jpeg","paragraphimage-width":468,"paragraphimage-height":312,"slider-image":"https:\/\/tourismus-grossregion.eu\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/CMR-0920_1-901x715.jpeg","slider-image-width":901,"slider-image-height":715,"quote-image":"https:\/\/tourismus-grossregion.eu\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/CMR-0920_1-683x455.jpeg","quote-image-width":683,"quote-image-height":455,"productcard-image":"https:\/\/tourismus-grossregion.eu\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/CMR-0920_1-710x473.jpeg","productcard-image-width":710,"productcard-image-height":473}},"widget_hero_static_video_type":false,"widget_hero_static_video_upload":false,"widget_hero_static_youtube_embed":"","widget_hero_static_filter":false},"widget_hero_static_content":{"widget_hero_static_headline":"Sur le projet","widget_hero_static_copy":"","widget_hero_static_link":""},"widget_hero_static_margin":"small"},{"acf_fc_layout":"widget_paragraph_headlines","widget_paragraph_headlines_width":"100","widget_paragraph_headlines_preline":"","widget_paragraph_headlines_headline":"","widget_paragraph_headlines_subline":"Processus de transformation durable pour le tourisme dans le Grande R\u00e9gion (TRAFO GR)","widget_paragraph_headlines_editor_justify":true,"widget_paragraph_headlines_editor":"<p>Le projet TRAFO GR est une initiative men\u00e9e dans le cadre du programme Interreg Grande R\u00e9gion VI-A qui vise \u00e0 transformer durablement le tourisme dans la Grande R\u00e9gion.\u00a0Le programme INTERREG est subventionn\u00e9 \u00e0 partir du \u00ab Fonds Europ\u00e9en de D\u00e9veloppement R\u00e9gional \u00bb (FEDER). Ce cadre de coop\u00e9ration transfrontali\u00e8re, transnationale et interr\u00e9gionale en Europe, financ\u00e9 \u00e0 partir du Fonds europ\u00e9en de d\u00e9veloppement r\u00e9gional (FEDER), existe depuis plus de 25 ans.<\/p>\n","widget_paragraph_headlines_margin":"small"},{"acf_fc_layout":"widget_paragraph_headlines","widget_paragraph_headlines_width":"100","widget_paragraph_headlines_preline":"","widget_paragraph_headlines_headline":"","widget_paragraph_headlines_subline":"Les objectifs du projet","widget_paragraph_headlines_editor_justify":true,"widget_paragraph_headlines_editor":"<p>L&rsquo;objectif du projet est de transformer durablement le tourisme dans la Grande R\u00e9gion. L&rsquo;accent est mis sur l&rsquo;adaptation des processus dans les entreprises, le d\u00e9veloppement de nouveaux produits touristiques et la mise en capacit\u00e9 des acteurs du tourisme en mati\u00e8re de durabilit\u00e9. Cette transformation vise \u00e0 saisir les opportunit\u00e9s dans un contexte concurrentiel et de positionner la r\u00e9gion en tant que destination touristique attractive et durable en mati\u00e8re de tourisme de nature, culturel et d\u2019affaires (MICE).<\/p>\n","widget_paragraph_headlines_margin":"small"},{"acf_fc_layout":"widget_paragraph_headlines","widget_paragraph_headlines_width":"100","widget_paragraph_headlines_preline":"","widget_paragraph_headlines_headline":"","widget_paragraph_headlines_subline":"Les trois modules de travail","widget_paragraph_headlines_editor_justify":true,"widget_paragraph_headlines_editor":"<p>Pour atteindre cet objectif, le projet s&rsquo;appuie sur trois modules de travail :<\/p>\n<p>1) L&rsquo;\u00e9tude des march\u00e9s d\u00e9termine comment la Grande R\u00e9gion est per\u00e7ue en tant que destination touristique durable et r\u00e9siliente.<br \/>\n2) Dans le cadre du reframing, l\u2019offre touristique est transform\u00e9e gr\u00e2ce \u00e0 des tests de r\u00e9silience, au d\u00e9veloppement de nouveaux segments et \u00e0 des strat\u00e9gies de communication modernes.<br \/>\n3) Parall\u00e8lement, la mise en r\u00e9seau joue un r\u00f4le d\u00e9cisif : des synergies sont cr\u00e9\u00e9es gr\u00e2ce \u00e0 des \u00e9changes d\u2019exp\u00e9riences cibl\u00e9s, \u00e0 un transfert de connaissances et \u00e0 une coop\u00e9ration entre les acteurs.<\/p>\n","widget_paragraph_headlines_margin":"small"},{"acf_fc_layout":"widget_paragraph_headlines","widget_paragraph_headlines_width":"100","widget_paragraph_headlines_preline":"","widget_paragraph_headlines_headline":"","widget_paragraph_headlines_subline":"Organisations participantes","widget_paragraph_headlines_editor_justify":false,"widget_paragraph_headlines_editor":"<p><strong>Partenaire chef de file<\/strong><\/p>\n<p><a href=\"https:\/\/www.visiter-la-sarre.fr\/\">Tourismus Zentrale Saarland GmbH<\/a><\/p>\n","widget_paragraph_headlines_margin":"small"},{"acf_fc_layout":"widget_paragraph_headlines_image","widget_paragraph_headlines_image_orientation":false,"widget_paragraph_headlines_image_decoration":false,"widget_paragraph_headlines_image_content":{"widget_paragraph_headlines_image_preline":"","widget_paragraph_headlines_image_headline":"","widget_paragraph_headlines_image_subline":"","widget_paragraph_headlines_image_editor_justify":false,"widget_paragraph_headlines_image_editor":"<p><strong>Partenaires financiers<\/strong><\/p>\n<p><a href=\"https:\/\/www.visitluxembourg.com\/de\">Luxembourg for Tourism GIE<\/a><br \/>\n<a href=\"https:\/\/www.rlp-tourismus.com\/de\/\">Rheinland-Pfalz Tourismus GmbH<\/a><br \/>\n<a href=\"https:\/\/www.visitmosel.de\/\">Mosellandtouristik GmbH<\/a><br \/>\n<a href=\"https:\/\/www.eifel.info\/\">Eifel Tourismus (ET) GmbH<\/a><br \/>\n<a href=\"https:\/\/www.naheland.net\/\">Hunsr\u00fcck-Naheland Tourismus GmbH<\/a><br \/>\n<a href=\"https:\/\/visitwallonia.be\/fr-be\">Wallonie Belgique Tourisme asbl<\/a><br \/>\n<a href=\"https:\/\/www.ostbelgien.eu\/de\/die-tourismusagentur\">Tourismusagentur Ostbelgien VoG<\/a><br \/>\n<a href=\"https:\/\/www.visitardenne.com\/de\/das-beste-der-ardennen\/must-see-reiseziele\">GEIE Destination Ardenne<\/a><br \/>\n<a href=\"https:\/\/www.pfalz.de\/de\">Pfalz. Touristik e.V.<\/a><\/p>\n<p><strong><br \/>\nPartenaires m\u00e9thodologiques<\/strong><\/p>\n<p><a href=\"https:\/\/www.lameuse.fr\/\">Meuse Attractivit\u00e9<\/a><br \/>\n<a href=\"https:\/\/www.art-grandest.fr\/\">Agence R\u00e9gionale du Tourisme Grand Est<\/a><br \/>\n<a href=\"https:\/\/paysdeforbach.kinsta.cloud\/\">Office de Tourisme du Pays de Forbach<\/a><br \/>\n<a href=\"https:\/\/www.sarreguemines-tourisme.com\/\">Office de Tourisme Sarreguemines Confluences<\/a><\/p>\n","widget_paragraph_headlines_image_link":""},"widget_paragraph_headlines_image_image":{"ID":4881,"id":4881,"title":"Projektpartner TRAFO GR (Stand 2025)","filename":"Projektpartner-TRAFO-GR-Stand-2025.png","filesize":155329,"url":"https:\/\/tourismus-grossregion.eu\/fr\/wp-content\/uploads\/sites\/3\/2025\/12\/Projektpartner-TRAFO-GR-Stand-2025.png","link":"https:\/\/tourismus-grossregion.eu\/fr\/projet\/projektpartner-trafo-gr-stand-2025\/","alt":"","author":"5","description":"","caption":"","name":"projektpartner-trafo-gr-stand-2025","status":"inherit","uploaded_to":981,"date":"2025-12-22 11:13:54","modified":"2025-12-22 11:13:54","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/tourismus-grossregion.eu\/fr\/wp-includes\/images\/media\/default.png","width":1477,"height":294,"sizes":{"thumbnail":"https:\/\/tourismus-grossregion.eu\/fr\/wp-content\/uploads\/sites\/3\/2025\/12\/Projektpartner-TRAFO-GR-Stand-2025-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/tourismus-grossregion.eu\/fr\/wp-content\/uploads\/sites\/3\/2025\/12\/Projektpartner-TRAFO-GR-Stand-2025-300x60.png","medium-width":300,"medium-height":60,"medium_large":"https:\/\/tourismus-grossregion.eu\/fr\/wp-content\/uploads\/sites\/3\/2025\/12\/Projektpartner-TRAFO-GR-Stand-2025-768x153.png","medium_large-width":768,"medium_large-height":153,"large":"https:\/\/tourismus-grossregion.eu\/fr\/wp-content\/uploads\/sites\/3\/2025\/12\/Projektpartner-TRAFO-GR-Stand-2025-1024x204.png","large-width":1024,"large-height":204,"1536x1536":"https:\/\/tourismus-grossregion.eu\/fr\/wp-content\/uploads\/sites\/3\/2025\/12\/Projektpartner-TRAFO-GR-Stand-2025.png","1536x1536-width":1477,"1536x1536-height":294,"2048x2048":"https:\/\/tourismus-grossregion.eu\/fr\/wp-content\/uploads\/sites\/3\/2025\/12\/Projektpartner-TRAFO-GR-Stand-2025.png","2048x2048-width":1477,"2048x2048-height":294,"download-thumbnail":"https:\/\/tourismus-grossregion.eu\/fr\/wp-content\/uploads\/sites\/3\/2025\/12\/Projektpartner-TRAFO-GR-Stand-2025-345x69.png","download-thumbnail-width":345,"download-thumbnail-height":69,"paragraphimage":"https:\/\/tourismus-grossregion.eu\/fr\/wp-content\/uploads\/sites\/3\/2025\/12\/Projektpartner-TRAFO-GR-Stand-2025-468x93.png","paragraphimage-width":468,"paragraphimage-height":93,"slider-image":"https:\/\/tourismus-grossregion.eu\/fr\/wp-content\/uploads\/sites\/3\/2025\/12\/Projektpartner-TRAFO-GR-Stand-2025-901x294.png","slider-image-width":901,"slider-image-height":294,"quote-image":"https:\/\/tourismus-grossregion.eu\/fr\/wp-content\/uploads\/sites\/3\/2025\/12\/Projektpartner-TRAFO-GR-Stand-2025-683x136.png","quote-image-width":683,"quote-image-height":136,"productcard-image":"https:\/\/tourismus-grossregion.eu\/fr\/wp-content\/uploads\/sites\/3\/2025\/12\/Projektpartner-TRAFO-GR-Stand-2025-710x141.png","productcard-image-width":710,"productcard-image-height":141}},"widget_paragraph_headlines_image_image_option":false,"widget_paragraph_headlines_image_margin":"small"},{"acf_fc_layout":"widget_paragraph_headlines","widget_paragraph_headlines_width":"100","widget_paragraph_headlines_preline":"","widget_paragraph_headlines_headline":"","widget_paragraph_headlines_subline":"Co\u00fbts du projet :","widget_paragraph_headlines_editor_justify":true,"widget_paragraph_headlines_editor":"<p><strong>Co\u00fbts totaux :<\/strong> 4.851.573,10 EUR<br \/>\n<strong>Montant de la subvention FEDER :<\/strong> 2.910.943,86 EUR<br \/>\n<strong>Taux de subvention FEDER :<\/strong> 60 %<\/p>\n<p><strong>Dur\u00e9e du projet :<\/strong> 01\/01\/2016 \u2013 31\/12\/2020<br \/>\n<strong>Prolongement du projet :<\/strong> jusqu&rsquo;au 31.12.2021<br \/>\nPour plus d\u2019informations sur le programme INTERREG V A Grande R\u00e9gion, veuillez cliquer <a href=\"http:\/\/www.interreg-gr.eu\/de\/\"><strong>ici<\/strong><\/a>.<\/p>\n","widget_paragraph_headlines_margin":"small"},{"acf_fc_layout":"widget_paragraph_headlines","widget_paragraph_headlines_width":"100","widget_paragraph_headlines_preline":"","widget_paragraph_headlines_headline":"","widget_paragraph_headlines_subline":"La Carte de la Grande R\u00e9gion","widget_paragraph_headlines_editor_justify":false,"widget_paragraph_headlines_editor":"","widget_paragraph_headlines_margin":"small"},{"acf_fc_layout":"widget_image","widget_image_image":{"ID":4882,"id":4882,"title":"Zone_programmation_INTERREG_VIA_GR-scaled","filename":"Zone_programmation_INTERREG_VIA_GR-scaled-1.jpg","filesize":246202,"url":"https:\/\/tourismus-grossregion.eu\/fr\/wp-content\/uploads\/sites\/3\/2025\/12\/Zone_programmation_INTERREG_VIA_GR-scaled-1.jpg","link":"https:\/\/tourismus-grossregion.eu\/fr\/projet\/zone_programmation_interreg_via_gr-scaled\/","alt":"","author":"5","description":"","caption":"","name":"zone_programmation_interreg_via_gr-scaled","status":"inherit","uploaded_to":981,"date":"2025-12-22 11:14:48","modified":"2025-12-22 11:14:48","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/tourismus-grossregion.eu\/fr\/wp-includes\/images\/media\/default.png","width":2560,"height":1810,"sizes":{"thumbnail":"https:\/\/tourismus-grossregion.eu\/fr\/wp-content\/uploads\/sites\/3\/2025\/12\/Zone_programmation_INTERREG_VIA_GR-scaled-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/tourismus-grossregion.eu\/fr\/wp-content\/uploads\/sites\/3\/2025\/12\/Zone_programmation_INTERREG_VIA_GR-scaled-1-300x212.jpg","medium-width":300,"medium-height":212,"medium_large":"https:\/\/tourismus-grossregion.eu\/fr\/wp-content\/uploads\/sites\/3\/2025\/12\/Zone_programmation_INTERREG_VIA_GR-scaled-1-768x543.jpg","medium_large-width":768,"medium_large-height":543,"large":"https:\/\/tourismus-grossregion.eu\/fr\/wp-content\/uploads\/sites\/3\/2025\/12\/Zone_programmation_INTERREG_VIA_GR-scaled-1-1024x724.jpg","large-width":1024,"large-height":724,"1536x1536":"https:\/\/tourismus-grossregion.eu\/fr\/wp-content\/uploads\/sites\/3\/2025\/12\/Zone_programmation_INTERREG_VIA_GR-scaled-1-1536x1086.jpg","1536x1536-width":1536,"1536x1536-height":1086,"2048x2048":"https:\/\/tourismus-grossregion.eu\/fr\/wp-content\/uploads\/sites\/3\/2025\/12\/Zone_programmation_INTERREG_VIA_GR-scaled-1-2048x1448.jpg","2048x2048-width":2048,"2048x2048-height":1448,"download-thumbnail":"https:\/\/tourismus-grossregion.eu\/fr\/wp-content\/uploads\/sites\/3\/2025\/12\/Zone_programmation_INTERREG_VIA_GR-scaled-1-345x244.jpg","download-thumbnail-width":345,"download-thumbnail-height":244,"paragraphimage":"https:\/\/tourismus-grossregion.eu\/fr\/wp-content\/uploads\/sites\/3\/2025\/12\/Zone_programmation_INTERREG_VIA_GR-scaled-1-468x331.jpg","paragraphimage-width":468,"paragraphimage-height":331,"slider-image":"https:\/\/tourismus-grossregion.eu\/fr\/wp-content\/uploads\/sites\/3\/2025\/12\/Zone_programmation_INTERREG_VIA_GR-scaled-1-901x715.jpg","slider-image-width":901,"slider-image-height":715,"quote-image":"https:\/\/tourismus-grossregion.eu\/fr\/wp-content\/uploads\/sites\/3\/2025\/12\/Zone_programmation_INTERREG_VIA_GR-scaled-1-683x483.jpg","quote-image-width":683,"quote-image-height":483,"productcard-image":"https:\/\/tourismus-grossregion.eu\/fr\/wp-content\/uploads\/sites\/3\/2025\/12\/Zone_programmation_INTERREG_VIA_GR-scaled-1-710x502.jpg","productcard-image-width":710,"productcard-image-height":502}},"widget_image_caption":"","widget_image_margin":"small"},{"acf_fc_layout":"widget_paragraph_headlines","widget_paragraph_headlines_width":"100","widget_paragraph_headlines_preline":"","widget_paragraph_headlines_headline":"","widget_paragraph_headlines_subline":"Les objectifs du projet","widget_paragraph_headlines_editor_justify":true,"widget_paragraph_headlines_editor":"<p>Dans le cadre du projet pr\u00e9c\u00e9dent Interreg V-A \u00ab Marketing touristique num\u00e9rique pour la Grande R\u00e9gion \u00bb, une approche de marketing touristique a \u00e9t\u00e9 d\u00e9velopp\u00e9e. Des organisations de marketing touristique de toutes les composantes de la Grande R\u00e9gion se sont r\u00e9unies pour concevoir activement le passage au num\u00e9rique dans le tourisme.<\/p>\n<p>L&rsquo;accent a \u00e9t\u00e9 mis sur le patrimoine naturel et culturel riche de la Grande R\u00e9gion, qui a \u00e9t\u00e9 plac\u00e9 sur la sc\u00e8ne num\u00e9rique. L&rsquo;objectif \u00e9tait ainsi d&rsquo;inciter les habitants, les frontaliers et les visiteurs \u00e0 conna\u00eetre et d\u00e9couvrir la R\u00e9gion.<\/p>\n<p>L\u2019\u00e9l\u00e9ment central figurait une strat\u00e9gie de contenu commune mise au point \u00e0 partir des r\u00e9sultats d\u2019une \u00e9tude de march\u00e9 en ligne et d\u2019une analyse de groupes d\u2019utilisateurs num\u00e9riques. Sur la base de la strat\u00e9gie de contenu, une base de donn\u00e9es dont les informations sont \u00e0 la disposition du client, adapt\u00e9es \u00e0 ses int\u00e9r\u00eats particuliers, a \u00e9t\u00e9 d\u00e9velopp\u00e9e. Les \u00ab phares \u00bb touristiques ont \u00e9t\u00e9 mis en sc\u00e8ne \u00e0 l\u2019aide d\u2019une technologie de visualisation et de communication innovante. Des offres d&rsquo;information et des mesures de qualification destin\u00e9es aux professionnels du tourisme de la Grande R\u00e9gion ont \u00e9galement \u00e9t\u00e9 mises en place afin de favoriser un d\u00e9veloppement touristique p\u00e9renne et viable.<\/p>\n","widget_paragraph_headlines_margin":"small"}],"page_fields_alternative_title":""},"_links":{"self":[{"href":"https:\/\/tourismus-grossregion.eu\/fr\/wp-json\/wp\/v2\/pages\/981"}],"collection":[{"href":"https:\/\/tourismus-grossregion.eu\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/tourismus-grossregion.eu\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/tourismus-grossregion.eu\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tourismus-grossregion.eu\/fr\/wp-json\/wp\/v2\/comments?post=981"}],"version-history":[{"count":13,"href":"https:\/\/tourismus-grossregion.eu\/fr\/wp-json\/wp\/v2\/pages\/981\/revisions"}],"predecessor-version":[{"id":4884,"href":"https:\/\/tourismus-grossregion.eu\/fr\/wp-json\/wp\/v2\/pages\/981\/revisions\/4884"}],"wp:attachment":[{"href":"https:\/\/tourismus-grossregion.eu\/fr\/wp-json\/wp\/v2\/media?parent=981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}